This unused illustration was an option for the Canal Park staple, Crabby Ol' Bill's Donut Shack. Previous logos had Bill as a Sea Captain, I had to take a stab at introducing a surly barnacle of a crab to play on the company's namesake. I even had a backstory for the rank the donuts on his hat signify.
Fitgirl is a fitness program for girls ages 11-18 who are already involved in sport to advance their speed, strength, endurance and education about injury prevention. I wanted to create a very structured, but open feeling logo. With nearly touching serifs and the use of negative space I worked to keep it feeling balanced.
Here is a small collection of the logos I have created for various companies and businesses over the last decade plus.